Social media proliferation, mobility and digitization of initiatives have brought major changes in the consumer goods industry. Consumers now seek immediate information and seamless knowledge across channels. As a result, both product lifecycles as well as order-to-fulfillment cycles have become lesser. Consumer goods [CG] have to take benefit of the technology trends to gain the digital edge. They want to appeal to consumers’ needs to have relevant, real-time and one-on-one interactions with their products. Digital technology allows shopping anytime, anywhere and can take in agility and speed to all aspects of a business, including people, processes and platforms.