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ZEO Info soft New Social Media Marketing Solutions is assumed as the new form of communication, focusing on discussion and engagement with the customer.

In a Development world rapid increasing overloaded with information, it is necessary to find ways of differentiating promotion, so as to understand the increasingly difficult task of reaching consumers.

In a Development world rapid increasing overloaded with information, it is necessary to find ways of differentiating promotion, so as to understand the increasingly difficult task of reaching consumers.

Is the elevation of a brand or product , new media ( such as social networks , blogs , etc.) now have a critical role in image building , in building the relationship with the consumer, in the construction of the consumption experience.

New media, let go against the consumer, wrap it and hear it , creating a relationship based on two-way communication with it.

As examples we can mention, among others:

Social Networks – Today, for example, social networks like Hi5 present as very important channels of communication often ignored by companies. With thousands of registered users is possible by creating applications and information campaigns to establish more lasting links with consumers, connecting profiles, launching discussions and foremost gathering feedback.

Search engines – Services like Google Ad words allow the purchase of advertising in the most famous search engine in the world, by introducing certain keywords ( among other criteria ) . A proper choice of keywords and evocative writing, you can place a brand, product or company quickly in the way of thousands of Internet users.

Repositories Video – The famous YouTube is such a powerful means of promotion, is used regularly by major global brands to around of viral videos, often disguised as “normal video ” , to increase the notability of the same in life and day to day consumers.

Many others, who all use more or less aware of the influence they have on our behavior and personal constructs.

There are already important examples in Portugal that demonstrate the business awareness of the power of these new media, especially for example the social network TAG. Created by Optimums is a way to attract younger consumers, providing them with a fun and modern tool connected to the mobile network.

New Media Marketing is communication in a busy world of information, is the active and participatory consumer, is the new feel, live, try “instead of the old” buy and have”.

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